Cookie policy
- Use of cookies
1.1 Definition and use of cookies
A cookie is a small text file that this website stores on your computer (or on a corresponding device with internet connection, such as a tablet or smartphone). We use cookies to recognise a user and to differentiate between different users. Cookies mean for example, that we can customise our website in line with user preferences, so the user enjoys a better user experience. It also gives us the opportunity to adapt our marketing to make it more relevant for you. The table below shows how we used cookies on this website.
There are two types of cookies, temporary and permanent. We use both types on our website. Permanent cookies are stored as a file on your computer for a certain time, until they are delted by the visitor to the website or by the server that stored them there. Temporary cookies are stored while the visitor is accessing the website, and deleted when the visitor leaves the website. Cookie can also be differentiated into first party and third party cookies. First party cookies are stored by the owner of the website, while a third party cookie is created by domains other than the one you are visiting directly.
See section two for information on how to block and delete cookies. The table below describes what cookies we use and how we use them.
1.2 First party cookies on this website
| Name | Type of cookie, what information is obtained, and what the cookie does. | Time stored |
| Google Analytics
Name of cookie: _ga _gid _gat _UA-94080116-1 |
A cookie that contains a temporary number that tracks you as the user. The data collected and linked to this number, are sued to understand visitor patterns, behaviour on the website and how many times you visit the website. The information can then be used to improve functionality and your user experience. If you log in, these cookies will also contain a user-ID that is linked to your account with us. | 2 years |
| Google Optimize
Name of cookie: _gaexp |
Used to test different versions of websites. Sometimes, we test different versions of our websites to get a better understanding of how we should design our website. This cookie tracks whether you have taken part in such a test. | 40 days |
| Google Tag Manager
Name of cookie: gtm_session_start |
Used to measure how long an activity takes from the time the user arrives at the website. For example, this can be how long it takes between accessing the website and the user completing a configuration. | 1 hour |
| Hotjar | Used to perform surveys and measure customer behaviour using heat maps, click maps and scroll maps. This cookie can also be used to ensure users do not get asked the same question several times, and that they are only included in tests or surveys once in the course of a visit. | 0 days |
| Salesforce Marketing Cloud | A cookie that contains a temporary number that tracks you as the user. The data collected and linked to this number, are sued to understand visitor patterns, behaviour on the website and how many times you visit the website. The information can then be used to improve functionality and your user experience. If you log in, these cookies will also contain a user-ID that is linked to your account with us. | 2 years |
You can find more information on how we use your personal data and what rights you have in our privacy guidelines here.
- Blocking and deleting cookies
You can choose to block the use of and/or delete stored cookies in your browser settings. How successful this is varies between different browsers, and you can read more about what to do in the user guide to the browser or in the help function contained in most browsers. You can also find out more about how to manage and delete cookies at the following websites: www.aboutcookies.org and www.allaboutcookies.org. Please be aware that if you block cookies, you may no longer be able to access all pages and functions in our website. It can also make for a worse user experience. Go to http://tools.google.com/dlpage/gaoptout to block Google Analytics from tracking your on all websites.
- Cookies used by third parties
Content and sharing tools from social networks, such as Facebook and Instagram, can be integrated into our website, and as a consequence, they can also place third party cookies on our website. Third party cookies can also be placed by other websites, such as by advertisers that use cookies to select and display adverts to visitors, and/or to measure how effective an ad is or if the visitor makes any decisions in association with the advert. These cookies can vary from time to time and are subject to the rules each respective website has imposed on them. We have no control over these cookies. However, we do specify requirements with regard to what information third party cookies are allowed to collect on our platforms.